YouTube 2023 End-of-Year Gifting
Client: YouTube
Year: 2023
Location: Locations Vary
Studio: ADVOC8
Rooted in YouTube’s mission to give everyone a voice, and always pushing the edge of culture and technology, my team reimagined an iconic collectible in a way that had never been done before: the BE@RBRICK Audio. The YouTube x BE@RBRICK partnership celebrated creators with a fusion of innovation, art, and cultural cachet. YouTube was not only the first to collaborate on this groundbreaking BE@RBRICK Audio release, but was also the only partner at its global debut.
Each creator received one of three limited-edition BE@RBRICK x YouTube Rinaro Speakers, paired with a custom display stand featuring their unique stats, including channel name, subscriber count, and total likes. The package also incorporated a personalized thank you note from YouTube.
In total, we designed and delivered over 1,300 custom gifts, translated into 23 languages, and shipped to creators in 50 countries all around the world.
PROCESS WORK ← PROCESS WORK ←
My Role
I was involved in designing print materials that accompanied the packaging design, such as the thank you notes. During the production design phase, I played a key role in typesetting various print collateral for each personalized gift and preparing files for prepress. These materials included customized acrylic stands that showcased creator stats, individualized mouse numbers on each BE@RBRICK’s left leg, and the personalized thank you notes.
Design Team
Creative Director:
Rebecca Sloat
Creative Director:
Blair Dempster
Director of Strategy:
Kirsten Ford
Package Designer:
Candace Solola
Package Designer:
Rotimi Solola
Senior Designer:
Tori Green
Designer:
Kristen Patuto