Sprinklr SKO 2025


Client: Sprinklr
Year: 2025
Location: Orlando, FL
Studio: ADVOC8

Sprinklr, a leading technology company that specializes in Customer Experience Management (CXM) software, is on a mission to transform how the world creates exceptional customer experiences through the power of AI. Each year, Sprinklr hosts a global Sales Kick-Off, titled Sprinklr SKO, to unite its worldwide Sales Team. For Sprinklr SKO 2025, my team was entrusted with elevating the experience through expert project management, strategic creative development, and full-scale production, designed to excite, engage, educate, and celebrate the Sprinklr Sales Team.

We brought this five-day event to life at the Hilton Buena Vista Palace at Disney Springs in Orlando, Florida. Guided by three strategic pillars (collaboration, competition, and camaraderie), we transformed the venue into a dynamic, tech-forward environment designed to inspire connection and innovation among the Sprinklr Sales Team. Each day featured a thoughtfully curated agenda, including presentations from industry leaders and executives, engaging breakout sessions, and vibrant evening experiences, including an “Elevate the Night” after-party. 

Sprinklr SKO 2025 equipped Sprinklr’s Sales Team with industry-leading insights, fostered collaboration across global teams, and set the stage for a year of achievements.


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My Role


My initial responsibility was to develop a unique brand system specifically for the event—one that maintained a strong connection to the Sprinklr parent brand while also standing out as distinctly tailored to the occasion. Once a look-and-feel was established, I focused on designing the centerpiece of the event, a large-scale, tech-forward stage. While creating the stage design, I tackled everything from composing lighting mood boards to sketching detailed stage layouts. Additionally, I was charged with designing various print and digital assets for this event, including a signage and wayfinding system, photo moments, event-specific swag, a PowerPoint template for speakers to use, and a digital map of the event space. 


Design Team


Creative Director:
Abby Walter

Senior Designer:
Tori Green

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Tori Green Design
New Orleans, LA
Website last updated July 2025