Amazon at World Pride
Client: Amazon
Year: 2025
Location: Washington, D.C.
Studio: ADVOC8
Pride is about celebrating the things that unite us, rather than divide us. Across the globe, we’re all on the same planet, drinking in the same gorgeous sky, rain or shine. The float design reflects this concept by featuring an Amazon-specific cloud arch as a centerpiece, surrounded by a vivid rainbow that encircled the entire float. To complement the theme, Glamazonians participating in the parade carried bright, colorful umbrellas, tying the whole concept together.
Nearly 200 Glamazonians marched and danced with the parade float, cheered on by the crowd. It was a day filled with love, laughter, and sunshine that made everyone feel like they were part of something truly special.
PROCESS WORK ← PROCESS WORK ←
My Role
In collaboration with an Art Director, my initial responsibilities included researching design concepts and developing mood boards and rough sketches for each creative direction. Once a concept was selected, I created detailed illustrations that explored different design options, and partnered with an external fabricator to construct the final parade float.
Design Team
Art Director:
Becca Magner
Senior Designer:
Tori Green