Aurora Analyst and Investor Day
Client: Aurora
Year: 2022
Location: Palmer, TX
Studio: ADVOC8
We executed our future-forward event at one of Aurora’s main trucking hubs in Palmer, Texas. At the South Dallas Terminal, we brought Aurora’s test lab to life with a space to transcend our guests’ experience. We carefully curated the day with presentations from executives, endorsements from third-party partners, a visual diagram of progress made to date, and a detailed timeline for the future. But this wasn’t just about seeing vehicles and technology on display. After the presentations were over, attendees were able to jump inside an Aurora semi-truck and experience the company’s autonomous vehicle technology first-hand for themselves.
26 analysts traveled in to see the investor day and experience demo rides, with an additional 1,500 people engaging remotely.
PROCESS WORK ← PROCESS WORK ←
My Role
With direction from creative leadership, I ideated and designed the overall graphic look-and-feel of this event. I created mood boards, produced event-specific brand guidelines, and drafted elevations of the space. Graphic outputs included various small-format print collateral, signage and wayfinding, large-scale wall graphics, and digital graphics.
Design Team
Creative Director:
Ben Bryant
Senior Art Director:
Armani Barron
Art Director:
Nick Stuhlfaut
Designer:
Tori Green