New Power Launch


Client: Cummins
Year: 2023
Location: Washington, D.C.
Studio: ADVOC8

Accelera, by Cummins, is a new brand with a mission to make clean power the new normal for industries that keep the world running. The world emits around 50 billion tons of greenhouse gases each year, and to combat this, Accelera is creating advanced zero-emissions technologies that deliver reliable, sustainable power. My team and I worked with Cummins to unveil Accelera, and showcase exactly how they are moving vital industries toward a greener future. 

We built a series of interactive moments that went far beyond a simple reveal, instead transporting guests into a slice of the sustainable future that Accelera envisions. We transformed the Rubbell Museum in Washington, D.C. into a futuristic oasis, blending cutting-edge technology with lush greenery. The venue was filled with press and policymakers while a livestream feed took the event global. After remarks from Cummins leadership, guests were invited to step into the world of Accelera through a brand showroom featuring interactive exhibits, product displays, and digital content that told the story of Accelera’s innovation, leadership, and sustainable values. 


PROCESS WORK  ←  PROCESS WORK  ←  



My Role


I assisted in brainstorming event concepts and created mood boards and sketches to bring ideas to life. Once the client selected a creative direction, I worked in-tandem with a 3D designer to draft graphics for the exhibits showcased at the event. Using the Accelera brand guidelines, I also designed a wayfinding and signage system, small-scale print collateral, the event’s website, and swag guests could take home at the end of the celebration.


Design Team


Creative Director:
Blair Dempster

Senior Art Director:
Armani Barron

Designer:
Tori Green

←



WEBSITE


Portfolio
About
Resume


CONTACT


Email
Instagram
LinkedIn


ALL RIGHTS RESERVED


Tori Green Design
New Orleans, LA
Website last updated July 2025