Lightship Summit

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An exciting virtual-reality space to connect and entertain, the metaverse is often thought of as the next iteration of the internet — but there’s still plenty of work to be done to integrate it with the real world. In 2022, as the concept of the metaverse gained in popularity and exposure, Niantic, a global leader in augmented reality (AR) apps known for games like Pokémon GO and Ingress, looked to ADVOC8 to help produce their inaugural two-day Lightship Summit. The mission: Bring together the community of developers at the forefront of AR and rally them around a shared mission to build the real-world metaverse.

We felt the strongest way to unite attendees was to showcase the potential of AR to bridge the gap between real and digital worlds and position Niantic as an industry leader.

To make that happen, we created an engaging space to host 26 sessions and 62 speakers on three custom-built stages. Six points of interest were also built to look like everyday objects and placed around the event space to trigger AR experiences using Lightship’s developer kit and visual positioning system. The experiences highlighted use cases for AR in healthcare, art, music and gaming. At the after-party, we transported attendees back to a time when augmented reality was something that only existed in sci-fi tales – a 1980s-inspired Friday night out with friends, complete with pinball machines. The evening captured the spirit of creativity and imagination while also inspiring developers to dive headfirst into creating the future of the real-world metaverse.

This environment where developers could learn, teach, discover and play was a massive success for both internal stakeholders and attendees sure to be key players in the evolution of this incredible technological landscape.

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Client: Niantic

Year: 2022

Location: San Francisco, CA

Studio: ADVOC8

Design Team:
Blair Dempster (Creative Director)
Nick Stuhlfaut (Art Director)
Tori Green (Graphic Designer)