Ecolab 100

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Actions feel like fractions. We all want to make a difference. We want to know that our actions have an impact on the world. At a time when major corporations around the world are setting ambitious climate and environmental impact goals for 2030, how do you show them that with the right partner, doing what’s best for the planet can also be what’s best for their bottom line, all while celebrating 100 years of positive impact and innovation for the Ecolab brand?

The opportunity came to demonstrate and celebrate all that Ecolab has to offer during Ecolab’s 100th anniversary event. Central to the event were three activations focused on key business units that aligned with Ecolab’s 2030 sustainability aims: an immersive LED experience named "The Power of Water," an interactive "Clean Cocktail Lab" emphasizing the power of their Science Certified services, and "The Infinite Innovation Gallery" showcasing Ecolab’s past and present groundbreaking innovations designed with their partners’ needs in mind. To tie together the holistic narrative thread and demonstrate the impact that every action (big and small) has on the future, we harnessed RFID technology to highlight the cumulative effect of individual actions, symbolized by a spark sculpture inspired by Ecolab's logo.

The ambiance, including lighting, adapted to attendee interactions, emphasizing the impact each attendee had not only on the event but on the world at large. The event peaked with several key announcements from Ecolab’s CEO and a performance by Kelly Clarkson. My team handled the entirety of the end-to-end experience, including strategic planning, messaging, concepting, production, execution, venue relations, hospitality, and comms.

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Client: Ecolab

Year: 2023

Location: Minneapolis, MN

Studio: ADVOC8

Design Team:
Lia Racanelli (Project Creative Director)
Ben Bryant (3D Design Creative Director)
Kindra Meyer (Activation Creative Director)
Melissa Livoti (Graphic Design Creative Director)
Armani Barron (Activation Senior Art Director)
Becca Magner (Activation Art Director)
Graham Kelman (Senior 3D Designer)
Lindi Koprivnikar (Senior Digital Designer)
Kristen Patuto (Senior Graphic Designer)
Tori Green (Senior Graphic Designer).