New Power Launch

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The world emits around 50 billion tons of greenhouse gases each year. That needs to change, and it starts with a power shift. That power shift is starting to happen with Accelera by Cummins, a new brand that dares to reimagine a world of zero emissions. But in a world where every company is green washing their brands and making half-hearted commitments, we needed to come up with something that would make key stakeholders genuinely believe in what it was Cummins was doing.

The solution? Unveil the new Accelera brand by bringing the future it is building to life. We worked with Cummins to unveil Accelera, and showcase exactly how they are moving vital industries toward a greener future.

We built a series of interactive moments that went far beyond a simple reveal, instead transporting guests into a slice of the sustainable future that Accelera is creating. We transformed the Rubbell Museum in Washington, DC into a futuristic oasis, blending cutting-edge technology with lush greenery. The venue was filled with press and policymakers while a livestream feed took the event global. After remarks from Cummins leadership, guests were invited to step into the world of Accelera through a brand showroom featuring interactive exhibits, product experts, product displays and digital content that told the story of Accelera’s innovation and leadership.

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Client: Accelera/Cummins

Year: 2023

Location: Washington, DC

Studio: ADVOC8

Design Team:
Blair Dempster (Creative Director)
Armani Barron (Senior Art Director)
Tori Green (Graphic Designer)