Camp Ad Hoc
Ad Hoc, born out of the rescue of HealthCare.gov, is a company that helps the federal government better serve people by providing digital services that streamline government-funded healthcare. With an entirely remote workforce of over 300 employees, Ad Hoc was looking to engage many people from all walks of life in a fun, memorable way and build meaningful connections that would last past a one-day retreat.
Knowing that we
had an incredibly diverse group of people to connect, we thought back to a time
when people would have a lot more in common — youth. Putting ourselves in the
mindset of our younger years, we envisioned places we loved and had the best
memories of growing up — roasting marshmallows, enjoying warm weather and
playing games with our friends. Thinking of these blissful times, we asked
ourselves: Where can all of these warm feelings be found? Summer camp! With
this in mind, Camp Ad Hoc was born.
We brought the concept to
life in August of 2022. This one-day summer experience was jam-packed with
activities drawing from childhood experiences. Employees got to take a day and
step out of their respective roles to just be a kid again. After a fireside
chat with the CEO, they were given their camp maps and took a walk down memory
lane with nostalgic activities such as a larger than life game zone (featuring
giant jenga, ring toss and a cornhole tournament), mini golf, yoga, crafts,
board games in the picnic area, sending postcards to one another at the
outpost, getting a temporary tattoo in the tattoo tent, taking polaroids in the
colorful photo tent, or just relaxing in the reading room. We encapsulated the
event in a polaroid scrapbook the client recieved after Camp Ad Hoc closed.
Design Team:
Ben Bryant (Creative Director)
Armani Barron (Activation Senior Art Director)
Abigail Chung (Graphic Designer)
Tori Green (Graphic Designer)
Client: Ad Hoc
Year: 2022
Location: Miami, FL
Studio: ADVOC8Design Team:
Ben Bryant (Creative Director)
Armani Barron (Activation Senior Art Director)
Abigail Chung (Graphic Designer)
Tori Green (Graphic Designer)
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Tori Green Design
New Orleans, LA
Website last updated January 2024
New Orleans, LA
Website last updated January 2024