Camp Ad Hoc

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Ad Hoc, born out of the rescue of HealthCare.gov, is a company that helps the federal government better serve people by providing digital services that streamline government-funded healthcare. With an entirely remote workforce of over 300 employees, Ad Hoc was looking to engage many people from all walks of life in a fun, memorable way and build meaningful connections that would last past a one-day retreat.

Knowing that we had an incredibly diverse group of people to connect, we thought back to a time when people would have a lot more in common — youth. Putting ourselves in the mindset of our younger years, we envisioned places we loved and had the best memories of growing up — roasting marshmallows, enjoying warm weather and playing games with our friends. Thinking of these blissful times, we asked ourselves: Where can all of these warm feelings be found? Summer camp! With this in mind, Camp Ad Hoc was born.

We brought the concept to life in August of 2022. This one-day summer experience was jam-packed with activities drawing from childhood experiences. Employees got to take a day and step out of their respective roles to just be a kid again. After a fireside chat with the CEO, they were given their camp maps and took a walk down memory lane with nostalgic activities such as a larger than life game zone (featuring giant jenga, ring toss and a cornhole tournament), mini golf, yoga, crafts, board games in the picnic area, sending postcards to one another at the outpost, getting a temporary tattoo in the tattoo tent, taking polaroids in the colorful photo tent, or just relaxing in the reading room. We encapsulated the event in a polaroid scrapbook the client recieved after Camp Ad Hoc closed.

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Client: Ad Hoc

Year: 2022

Location: Miami, FL

Studio: ADVOC8

Design Team:
Ben Bryant (Creative Director)
Armani Barron (Activation Senior Art Director)
Abigail Chung (Graphic Designer)
Tori Green (Graphic Designer)