Aurora Analyst & Investor Day

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The future of autonomous transportation is a jump ball, but with more investors eyeing this line of technology, the first company to market will be the leader. Aurora, a developer of self-driving technology for cars and trucks, hosted an Analyst and Investor Day in 2022 to report its progress. With over $2 billion in funding already raised, Aurora was looking to increase that amount by reporting on the health and overall direction of the company. My team and I stepped in to convince top investors that Aurora’s engines are primed to be at the front of the pack.

To truly understand the value of Aurora’s developments, we knew that investors had to experience the future first-hand. We decided to build the event around a ‘show, don’t tell’ approach, putting investors and analysts in Aurora in the driver’s seat of Aurora-equipped trucks for hour-long autonomous driving trips.

We executed our future-forward event at one of Aurora’s main trucking hubs in Palmer, Texas. At the South Dallas Terminal, we brought Aurora’s test lab to life with a space to transcend our guests’ experiences. We carefully curated the day with presentations from executives, endorsements from third-party partners, a visual diagram of progress made to date and a detailed timeline for the future.

But this wasn’t just about seeing vehicles and technology on display. After the presentations were over, attendees were able to jump inside an Aurora semi-truck and experience the company’s autonomous vehicle technology for themselves. In total, Aurora had 26 analysts fly in to see the investor day and experience demo rides, with an additional 1,500 people engaging remotely.

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Client: Aurora

Year: 2022

Location: Palmer, TX
Studio: ADVOC8

Design Team:
Ben Bryant (Creative Director)
Armani Barron (Senior Art Director)
Nick Stuhlfaut  (Art Director)
Tori Green (Graphic Designer)